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He quoted Nielsen SoundScan data which showed that artists whose music featured on Guitar Hero had seen a rise in download sales of 15-843%. The success of Guitar Hero, said Mr Griffith, showed how influential gaming had become on many other entertainment sectors. Gamers will spend longer with James Bond than moviegoers "Video games are poised to eclipse all other forms of entertainment in the decade ahead," he said. Over the same four-year period, said Mr Griffith, the video game industry grew by 40%.

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He quoted US market statistics which showed that between 20 sales of movie tickets fell by 6% the number of hours of TV watched dropped by 6%, sales of recorded music slumped 12% and purchases of DVDs remained flat. He said: "Movies, recorded music and TV - these are all stagnating or contracting entertainment sectors." Mr Griffith said social gaming, more interactivity and better technology would help gaming dominate the entertainment landscape in future. He said video games were prospering as interest in almost every other category of entertainment declines. The Activision chief made the bold call during a keynote speech at the Consumer Electronics Show in Las Vegas. Video games are poised to "eclipse" all other forms of entertainment, according to games studio boss Mike Griffith. "Mozilla's Firefox is very well respected and yet it commands less than 20% of the browser market which just shows how hard it is to overtake an incumbent although Google does have almost unparallelled ability to promote it to almost the entire online audience," he said.Mike Griffith cited Guitar Hero as a sign of the influence of gaming "This is a much bigger undertaking than providing a Google toolbar but it feels like the natural next step," he said.īut competing with the established browser names could be harder, he thinks. "The browser landscape is highly competitive, but people will choose Internet Explorer 8 for the way it puts the services they want right at their fingertips, respects their personal choices about how they want to browse and, more than any other browsing technology, puts them in control of their personal data online," he said in a statement.įor Nate Elliot, an analyst with Jupiter Research, entering the browser market is an obvious next move for Google. He welcomed the competition and said collaboration between Mozilla and Google on certain projects would continue.ĭean Hachamovitch, general manager of Microsoft's Internet Explorer, was more bullish.

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Google's new web browser incorporates open source software

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"It should come as no real surprise that Google has done something here - their business is the web, and they’ve got clear opinions on how things should be, and smart people thinking about how to make things better."Ĭhrome will be a browser optimized for the things that they see as important, and it’ll be interesting to see how it evolves," he wrote. Writing in his blog, John Lilly, chief executive of Mozilla was sanguine about the new rival in the browsersphere. Those already in the browser space were quick to respond to the news. The firm's Internet Explorer program dominates the browser landscape, with 80% of the market.

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The launch of a beta version of Chrome on Tuesday evening (UK time) will be Google's latest assault on Microsoft's dominance of the PC business. "What we really needed was not just a browser, but also a modern platform for web pages and applications, and that's what we set out to build," Mr Pichai, VP Product Management, wrote. Google has a suite of web apps, such as Documents, Picasa and Maps which offer functionality that is beginning to replace offline software.